The "Color it Black" brand was created by Dr. Jassimine Davis, an optometrist, who had a vision of relishing the black culture through a unique lens. While the world may attempt to erase some of the most significant events in black history, she hopes this coloring book will be another reminder of our unrelenting greatness. Jassimine currently lives with her husband and two dogs in her native New York where she wears her blackness like a New Yorker wears a black puffer and yellow Tims. She is proudly supported by chaotic family, close friends, and a wonderful church.